A major component of online shopping is to check the reviews on the product you’re thinking of purchasing. However, this means that people try to scam the review system in order to sell more products. Fakespot identifies fake reviews, currently supporting Amazon.com, Amazon.co.uk, Amazon.ca, and Amazon.com.au helping you to avoid these review scams and find authentic reviews.

How does it work? All you have to do is paste in the link of the product you’re thinking of buying on Amazon, and then click the blue Analyze it button.

Fakespot will then analyze the reviews on that page in order to determine their authenticity. Using multiple algorithms, Fakespot compares the language used by the reviewer, the reviewer’s profile, and correlates with other review data to detect fraudulent reviews.

It also lets you check for products that have the most authentic reviews with the section Best Reviews.

It tracks the Worst Fake Reviews or in other words products that have most fake reviews in their review list.

Go check it out today, and bookmark it for the next time you’re going to check the reviews on a product.