Are you familiar with Redbox? They are literally red boxes where you can rent the latest movies and games, including Madden NFL 18.
Redbox Football Frenzy / Madden NFL 18!
YouTube Teams Up With NFL
More NFL content is headed to YouTube. Learn about the additional games and highlights you'll be able to view online soon.
Microsoft Teams Up With NFL
Microsoft announced a multi-year partnership with the NFL that they say will "deliver truly unique interactive NFL television experiences for the next-generation Xbox One and leverage Microsoft devices and services to evolve the in-game, sideline experience for coaches, players and other personnel."