A clever give-away by Pizza Hut turns a pizza box into a projector for your smartphone. The giveaway was the brainchild of the Ogilvy advertising agency.

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Called the “Blockbuster Box”, it comes in four designs – Fully Loaded, Hot & Ready, Anchovy Armageddon and Slice Night.

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Each box comes with a code for a different free movie download that you can watch on your phone.

After you’ve enjoyed the pizza, you punch out a hole in the box.

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Then insert the lens.

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Snap a shot of the QR cold on the box with your phone and download the free movie.

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Once you put your phone inside, you’ve got a projector and a free movie.

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Now this isn’t exactly a top-of-the-line projector, but in a dark room, you should be able to see pretty well. Plus it’s good fun.

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Unfortunately, for now, this is only available in Hong Kong. But if you’d like to try it out yourself, I found a video that shows you how to make your own box projector at home a little or no cost. Click here to watch.

~ Cynthia