A clever give-away by Pizza Hut turns a pizza box into a projector for your smartphone. The giveaway was the brainchild of the Ogilvy advertising agency.


Called the “Blockbuster Box”, it comes in four designs – Fully Loaded, Hot & Ready, Anchovy Armageddon and Slice Night.


Each box comes with a code for a different free movie download that you can watch on your phone.

After you’ve enjoyed the pizza, you punch out a hole in the box.


Then insert the lens.


Snap a shot of the QR cold on the box with your phone and download the free movie.


Once you put your phone inside, you’ve got a projector and a free movie.


Now this isn’t exactly a top-of-the-line projector, but in a dark room, you should be able to see pretty well. Plus it’s good fun.


Unfortunately, for now, this is only available in Hong Kong. But if you’d like to try it out yourself, I found a video that shows you how to make your own box projector at home a little or no cost. Click here to watch.

~ Cynthia