Are you an online marketer or simply a website owner? If yes, you’ll want to bookmark this article! Here are 5 best free SEO and website analyzers you can use to optimize your site and make it rank better in search engines.

All of these tools are free to use, but some of them may have daily usage limits and offer premium versions as well. Despite having some limitations, they offer valuable SEO info you can use to optimize your website’s content and thus increase your traffic and search rankings.

Our first three choices are Google tools you’ve probably heard of already. We had to include these on this list because they are the most powerful and useful free SEO and website analyzers on the web.

These free SEO tools will help you analyze your website’s traffic, do your keyword research, see how your site is ranking in Google, check your page rankings and more! You’ll also get a free tool that will test any website to see if it is properly optimized for search engines, check its social media impact, analyze its overall performance, see if it’s W3C compliant and also offer you valuable tips on how to improve it.

Here are the best free SEO tools and website analyzers you should start using today!

Google Analytics

Google Analytics is a free web analytics service offered by Google that tracks and reports website traffic. It was launched in November 2005 and have been used by millions of people ever since. This tool is what every webmaster uses to track a website’s traffic.

It shows you all the needed data to make intelligent marketing and business decisions, such as unique visitors, page views, bounce rate, the location of your visitors, time on site and more. Google Analytics is available for websites, apps, and enterprise businesses and you can also install it as an app on your Android or iOS device.

google-analytics

Google Keyword Planner

Keyword Planner is a free Google AdWords tool for new or experienced advertisers. It is like a workshop for building new Search Network campaigns. Because it is free, it is also used to do keyword research for your content marketing strategy, see the search volumes for certain keywords, how difficult it would be to rank for them and other interesting and helpful data for marketers and SEO specialists.

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Google Search Console

Google Search Console is a free service offered by Google that helps you monitor and maintain your site’s presence in Google Search results. You can use this tools so you can better understand how Google views your site and thus be able to optimize its performance in search results, in order to rank better.

google-search-console

SERPs Rank Checker

SERPs’ Keyword Rank Checker tool shows you the top 250 search results, along with CPC and search volume data, for any keyword or phrase. You can search by a specific domain, select the location (US-English or other) so you can see the rankings for searches performed in a specific country, device (mobile or Desktop) and even exact location (by city or zip code).

keyword-rank-checker

Nibbler

Nibbler is a free tool for testing the performance of your website and what you can do to improve it. It lets you check accessibility, SEO, social media, web compliance and more. Just insert your domain in the search field and the bot will crawl your site. You will get a detail report soon after. It will take about a minute or two, depending on your website’s size.

This web tool is completely free but limited to three reports per day. It also comes with a PRO version, which is suitable for SEO specialists who need to test multiple sites per day.

nibbler

~ Ruxandra Micu