We’ve talked a lot about Ad Blocking software is allowing a lot more ads these days. A reader asks: “I have been using Adblocker for a long time. Sometime during the past year I kept getting a pop-up asking if I wanted to upgrade. Since I was happy with what I had, I always checked Adblocker now seems to work differently (ads are more prevalent). Did I cause this by not choosing to upgrade?”
It’s unlikely that this is causing the issue. AdBlock Plus and other ad blocking software are allowing more advertising as more an more companies joint their acceptable advertisers list.
Advertisers qualify by meeting certain criteria and also by paying the ad block software developers. Since a lot of ad blocking software is free, they need to make the money somewhere and putting advertisers on the acceptable list is how they make the cash.