Brand New offers the ability to check out companies that have re-branded themselves with new logos.
The site compares the new logo side by side with the old logo, then gives an opinion on the change, and breaks down what works about it and what doesn’t.
Each entry also offers links to more information about the logo, and the company’s decision to re-brand. If you’re inclined, can purchase case studies of the original presentations designers made to clients to convince them to change their logos but that’s not required.
I love looking at the old logo next to the new logo and deciding which version I like better.
On the main page, you’ll find the most recent additions to the site as featured content. Below that you can click Reviewed to see additional entries.
At the top of the page you can filter the entries By Industry, By Project, By Tags, or use the search field to look up specific keywords.
I think that these entries not only offer a cool look at logo revamping, but also impart great information to consider if you are thinking of starting a project, or re-branding your current project. There’s a lot of great information offered up in the breakdowns of each logo.
Go check it out for yourself today!