Scammers are increasingly targeting Facebook Groups with their garbage. You might find them in neighborhood for-sale groups, community groups, or even in common-interest groups like ones that post schedules for food trucks.
But they aren’t starting off directly with scams, they’re instead posting highly shareable posts. A recent favorite is this warning about a rattler found in a plant. I’ve seen it posted with over a dozen locations along with instructions to share. Of course, folks do.
You’ll also see a lot of lost dog posts, like this one. Again, I’ve seen this one with probably 20 locations listed.
They even went so far as to try a missing child post.
A friend of mine recently asked a good question. “I wish I understood what these scammers gain by posting lost dogs, or now today it is an actual child??!! They post them on every garage sale site they can get away with!”
The reasoning behind the posts is that these are types of posts people tend to share, react to, or comment on. And the more someone interacts with your posts, the higher up in the feed of the group, your future posts will be boosted. The next time you post, people who have interacted with your previous posts are way more likely to see them.
That’s when these scammers can go to work, posting their job, rental, and sales scams.