We’ve talked recently about emails that use scare tactics or wild promises to get you to click. But there are also phishing scammers who take a very subtle approach to reel you in.

Let’s look at a few examples. This dude uses an email address with “coach” in it. If you’re involved in sports or have kids that are, you might be fooled into thinking that this is someone you should respond to. After all, there are probably a lot of coaches named Dave out there.

Another example is this nice apology where Dan claims he forgot to share a photo with you. Who knows what bundle of malware you might download onto your device if you follow that link.

This one does invoke the name of Amazon. But it is still pretty subtle.

None of these scammers hop right in there and give you all the details of their game. They wait for you to reach out to them. Once they engage you, they know that you’ll be more likely to take the bait.

Keep an eye out for these slightly subtler attempts to get your attention as well.